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Did you know that the average person gains nearly 5kg for every diet they attempt, generally when they diet they will lose a combination of both fat and muscle. When the weight is regained after the unsuccessful attempt of turning a short term diet into a lifestyle, when they regain the weight, it’s all fat.

We now have a scenario where you’re fatter than before with less muscle and a slower metabolism, since muscle burns seven times as many calories as fat, you’ll now require even less calories to just maintain your weight.

We all know someone who is very overweight, yet still claim not to eat much and the truth is, they may not be lying, they may have just caused their metabolism to have slowed due to constant yo-yo dieting, but please don’t turn that into your latest excuse, you just need to be a little smarter.

From my twelve (nearly thirteen years) working as a personal trainer and sports nutritionist I have found that the key to losing weight and keeping it off comes down to making muscle retention a priority, whilst keeping a moderate calorie deficit via a varied flexible dieting approach, consuming enough protein and following an exercise plan that supports your goals.

Unfortunately most people do not follow that path.

Most peoples idea of a weight loss plan is to perform endless hours of cardio, immediately drop their calories super low, eating nothing but plain boiled chicken, brown rice and broccoli… No wonder they’re getting fed up quick.

We’re hoping that with the release of our FREE monthly recipe packs (download link below) we’ll be able to help you keep things interesting and healthy in the kitchen whilst you focus on putting in the hard work at the gym, on the track or in the pool.

Don’t be the average person, lose weight and keep it off this year.

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